If you are looking for an effective marketing technique that can help increase your brand’s exposure and generate sales, you may wish to consider digital display advertising. There are many ways to advertise your business digitally and get it in front of customers who are ready to spend money on your service or products, and display advertising can show you an excellent return on your investment. Below is some more information about this form of advertising that may make you consider adopting it for your marketing campaign.
An Effective Form Of Marketing
We are surrounded by ads every day, and there are estimates that the average American sees around 63 ads per day online, which equates to a whopping 22,836 ads a year. Whether we notice them or not, we are surrounded by this form of advertising, which makes display marketing an excellent tool in your business’s marketing arsenal.
The Different Types Of Display Ads
There are different types of ads that you can use with display marketing, and each one has its own merits. The different types of ads are as follows:
- Interstitial Ads: This type of ads appears as web page when the user clicks on a link and is displayed before taking the user to where they wanted to go.
- Rich Media Ads – Rich media ads can include interactive and clickable elements, such as video, audio, and interactive ads such as mailing list opt in forms.
- Banner Ads – Banners are one of the most popular types of display ads and usually appear at the top of a web page as a banner.
- Video Ads – Another popular medium for display ads is video, and these often appear before the user requested video is opened and cannot be skipped.
A marketing campaign can include one or all these ad types, and it is often best to take a trial-and-error approach to see which works best for your business. You may also wish to seek some assistance in setting up and running your campaign if this is something that you do not have a lot of experience in this form of marketing.
Use The Services Of An Agency
To get the best results from your display ads marketing campaign, you may wish to consider using a digital agency’s services. They have the experience and expertise to create and optimise your ads, ensuring that you maximise your return on investment. When you start this type of marketing and have no experience, you can find it an expensive learning curve that can show you no return on investment if poorly done.
